Beyond
Dr. Chandrakanth Nethralaya Eye Clinic Hospital, a Multi-Specialty Eye Hospital and Research Centre, embarked on a transformative journey to enhance its brand presence and accessibility. With a commitment to providing cutting-edge ophthalmic care at affordable rates, the hospital sought to leverage modern digital tools to reach a broader audience and streamline its operations.
Dr. Chandrakanth Nethralaya Eye Clinic Hospital, a Multi-Specialty Eye Hospital and Research Centre, embarked on a transformative journey to enhance its brand presence and accessibility. With a commitment to providing cutting-edge ophthalmic care at affordable rates, the hospital sought to leverage modern digital tools to reach a broader audience and streamline its operations.
Services
Branding, Strategy, UI/UX, Web Development, Social Media Management
Client
Dr. Chandrakanth Nethrala Multi-Speciality Hospital
Year
2021-24
Website
www.drchandrakanthnethralaya.com
Challenge
1. Limited Online Presence: The hospital lacked a robust online presence, hindering its ability to connect with potential patients and stakeholders.
2. Outdated Branding: The existing logo and branding elements did not reflect the hospital's advanced facilities and commitment to excellence.
3. Ineffective Communication Channels: Traditional marketing methods were not yielding desired results, necessitating a shift towards digital platforms.
4. Resource Constraints: Limited internal resources for managing digital marketing efforts and updating web content posed a challenge.
Goal
Limited Online Presence: Establish a comprehensive and user-friendly online presence that improves the hospital's visibility and accessibility to potential patients and stakeholders.
Outdated Branding: Revamp the hospital’s logo and branding to reflect its modern facilities, innovative healthcare practices, and commitment to high-quality patient care. Ineffective
Communication Channels: Transition from traditional marketing to effective digital strategies that engage patients and stakeholders through social media, email newsletters, and targeted online campaigns.
Resource Constraints: Optimize available resources by outsourcing digital marketing efforts, implementing easy-to-update web platforms, and leveraging automation tools for efficient management of online content.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market
The comprehensive initiative, extennding beyond visual changes, resonated authentically with the audience, resulting heightened engagement metrics and tangible boost in sales. The company now stands on robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market
Bringing back visitors to such an exciting
journey
Bringing back visitors to such an exciting journey
